Organizational Structure

Our 20 Departments

NY Spotlight Report operates through twenty specialized departments, each led by a dedicated director. Together they power our AI-native newsroom and full-service agency.

1Finance

Blake Sutton, Director

Revenue tracking, invoicing, expense management, and financial reporting. Manages Stripe integrations, commission structures, and P&L oversight across all business units.

2Content

Cameron Reed, Director

Editorial production, article generation, content strategy, and publishing workflows. Oversees the full content pipeline from research and drafting to final publication.

3IT & Security

Casey Lin, Director

Infrastructure security, API key management, uptime monitoring, and system hardening. Conducts regular audits and manages access controls across all platforms.

4Analytics

Drew Sinclair, Director

Business intelligence, performance dashboards, KPI tracking, and data-driven insights. Transforms raw data into actionable reports for the Chairman and department heads.

5Marketing

Elliot Shaw, Director

Brand strategy, campaign execution, audience growth, and multi-channel marketing. Coordinates paid media, organic content distribution, and lead generation funnels.

6Quality Control

Hayden Cross, Director

Output quality assurance, editorial standards enforcement, and code review. Ensures every deliverable meets publication-grade standards before release.

7CRO

Jeff Banks, Director

Conversion rate optimization, A/B testing, landing page performance, and funnel analytics. Drives revenue by maximizing every visitor-to-customer touchpoint.

8Operations

Jordan Wells, Director

Day-to-day operational coordination, workflow automation, process design, and cross-department logistics. Keeps all systems running on schedule.

9Strategy

Nina Caldwell, Director

Long-term planning, competitive intelligence, market analysis, and growth roadmaps. Aligns department objectives with the organization's strategic vision.

10Product

Parker Hayes, Director

Product development, feature prioritization, SaaS product management, and user experience. Builds and iterates on our AI platform and other digital products.

11Business Development

Rowan Blake, Director

Partnership cultivation, strategic alliances, channel development, and new market entry. Identifies and closes high-value business opportunities.

12Sales

Sloane Pierce, Director

Direct sales operations, pipeline management, prospect outreach, and deal closing. Manages the full sales lifecycle from lead qualification to signed contracts.

13Human Resources

Taylor Grant, Director

Agent onboarding, role definitions, performance evaluations, and organizational culture. Manages the talent infrastructure of the AI-native workforce.

14Public Relations

Vivian Cole, Director

Media relations, press outreach, reputation management, and brand communications. Builds and protects the organization's public image across all channels.

15Engineering

Reese Morgan, Director

Software engineering, API development, system architecture, and technical infrastructure. Builds and maintains the codebase powering all agency operations.

16Voice AI

Kai Navarro, Director

Voice synthesis, telephony automation, Twilio integrations, and conversational AI. Powers our AI platform's voice platform with ElevenLabs and real-time call handling.

17Media Production

Marcus Kane, Director

Video production, audio engineering, ad creative, and visual assets. Orchestrates multi-provider pipelines from scriptwriting to final render.

18Sales Force

Victoria Cross, Director

Sales team operations, rep performance tracking, lead scoring, outreach prioritization, and pipeline optimization. Drives scalable revenue through structured sales processes.

19Customer Experience

Morgan Ellis, Director

Client onboarding, retention strategy, satisfaction monitoring, and revenue outreach. Delivers Ritz-Carlton-standard hospitality at AI-native scale.

20Email Intelligence

Priya Sharma, Director

Email campaign strategy, deliverability optimization, sequence automation, and inbox analytics. Manages all outbound email operations and domain reputation.